Frequently Asked Questions

Can any story or spokesperson work for a media tour?

With the right positioning and guidance, just about any concept can find a meaningful audience. Variables include the level of celebrity/credibility of the host, timing and topical considerations, and the amplitude of the embedded commercial message. An A-list film star promoting a charitable endeavor with no personal promotional benefit forms one end of the interest spectrum, while a sponsor affiliated spokesperson with rigid talking points lands on the other. Most projects fall somewhere in between, and there is substantial scope for movement along the spectrum based on strategy and execution.

Are all TV stations trackable?

All broadcast and cable TV stations are generally trackable. Gaps in closed captioning transcripts mean it can be very useful to have a sense of where and when clips aired. Video clips for some stations are sometimes unavailable due to ongoing licensing negotiations.

Do people still listen to radio?

According to Nielsen, over 80% of Americans listen to the radio every week and half of Americans get some of their news by radio. Even the age cohort that listen to the most podcasts and streaming audio services (18-35) still get half of their ad supported audio via over the air radio (Pew Research). The key to successful radio outreach is to match messaging and target audience to the places they get their news and informational content.

Is pitching podcasts difficult?

Podcasts are generally longer and more conversational than typical radio hits, which often makes hosts and bookers more selective about guests.

How important is it for my spokesperson to be in a studio?