Media Training

CLC offers media training as a component part of media tour booking and production, and as a stand-alone service. We have produced and coordinated thousands of interviews covering breaking news, promotional features, crisis communications, and expert advice. Whether you represent a celebrity, KOL, corporate spokesperson, or friendly member of the marketing team, we can prepare them for a media experience that will achieve your goals and elevate their profile.

What a Media Training Session Covers

Media training prepares your spokesperson for the interview they are actually going to do, not a generic one. A session starts with message development, where we distill your story into three points a viewer will remember. We then run mock interviews on camera, covering friendly morning show segments, tough business news questions, and live remote hits with an earpiece and no visual feedback. Each run is played back with specific notes on delivery, body language, and bridging back to the message. Sessions are typically a half day in Boston or New York, or remote by video, and they are usually scheduled a week before a satellite media tour so the lessons are fresh.