Public Service Announcements

For messaging that meets the requirements of Public Service Announcement status, there is no more efficient way to reach a mass audience than PSAs. Virtually every domestic TV station and terrestrial radio station uses public service announcements to supplement their programming, fill gaps in the schedule, and act in the public interest.

We produce and distribute PSAs for placement on broadcast TV, streaming, radio, and podcasts. If you have a celebrity, we can help you strike a balance between their fame and your communications goals. If you don’t, we can help you find one. A successful PSA find equilibrium in tone, content and service to all stakeholders, and often generates enormous publicity.

What a PSA Campaign Includes

A public service announcement campaign starts with the message and the audience, then moves to scripting, production, and distribution. We produce the spot in 60, 30, and 15 second versions for television, radio, and streaming, and we build the digital files and the pitch that stations use to schedule it. Distribution goes to broadcast and cable TV, terrestrial radio, streaming platforms, and podcasts, and we follow up with public service directors to encourage airplay. Reporting shows you where the PSA ran and how many people it reached, using the same broadcast monitoring we use for media tours. If you need a spokesperson, we can match your cause with a celebrity or expert, and our production and distribution team can cut b-roll and soundbites from the same shoot.