Production and Distribution

For communications goals where an interview interface is unavailable or inappropriate, we produce and provide the building blocks of the story ourselves. Soundbites, b-roll, logos, publicity event footage and animations are just some of the tools we can make or curate to support your messaging. These assets are then provided to the media for their free and unrestricted use, placed via paid advertising, or adapted into influencer or advertorial content.

The media, the content universe, and the intersection of paid and promotional branding are constantly evolving. Turnkey solutions and one size fits all packages do not exist. A trusted distribution partner will evaluate your objectives, explain the media and content landscape, and work with you to reach your target audience.

From Shoot to Newsroom

Production starts with a clear brief: what the story is, who the audience is, and what the media needs in order to use it. We shoot interviews, soundbites, b-roll, and event footage with broadcast-standard crews in Boston, New York, or on location, and we edit everything into clean, captioned packages that newsrooms can drop straight into a segment. Distribution goes out through satellite feeds, digital delivery, and direct pitches to assignment desks and producers. We track every pickup with our broadcast reporting service, and we can pair the footage with animation and infographics when a story needs explaining rather than showing.