Broadcast Reporting and Media Monitoring

Crystal Lake Communications specializes in broadcast and online reporting and analysis. From audiences that exceed a billion viewers (yes, an actual billion; we do it every year and it's enormous), to one-off hits where your CEO was interviewed by a business show. We find the coverage, provide clips, build reports and analytics, and make sizzle reels of the whole thing if you want it.

What we monitor

All broadcast and cable TV stations are generally trackable. We also cover terrestrial radio, network radio feeds, streaming news, podcasts, and online pickup of the same story. Gaps in closed captioning transcripts mean it can be very useful to have a sense of where and when clips aired, which is why reporting works best when we also ran the tour. Video clips for some stations are sometimes unavailable due to ongoing licensing negotiations, and we'll tell you which ones before you're counting on them.

What a report includes

Air checks and clips. Every airing, captured and trimmed, delivered as files you can share or archive.

Station log. Station, market, program, date, time, and audience estimate for each hit, in a spreadsheet and a formatted PDF.

Audience and impressions. Nielsen-based audience numbers per airing, totaled by market and by outlet type, so a billion-viewer campaign and a single business show hit are measured the same way.

Sizzle reel. A cut-down highlight reel of the best hits, usually 60 to 90 seconds, for the client meeting or the board deck.

Executive summary. One page a client can forward without editing.

Real time reporting updates. Numbers come through as coverage airs, so you are never waiting on the full report to know how the morning went.

Reporting for media tours, PSAs, and everything else

Most of our reporting follows a satellite media tour or a radio media tour we produced, where we already know every station that took the interview. Decades of experience and thousands of interviews inform project recommendations and execution. The same team tracks PSA campaigns across TV, radio, and streaming, where airings are spread over months rather than a morning, and handles one-off requests: a CEO interview, a competitor's launch, a crisis you want watched.

Ongoing monitoring

For brands that are in the news every week we run standing monitoring: your company, your spokespeople, and your competitors, with a weekly digest and same-day alerts for anything that needs a response. Communication and trust combine to create successful outcomes.

Broadcast reporting FAQ

What is broadcast monitoring?

Tracking where and when a story aired on TV and radio, capturing the clip, and attaching an audience figure to it. Online and podcast pickup is tracked alongside.

Are all TV stations trackable?

All broadcast and cable TV stations are generally trackable. Gaps in closed captioning transcripts mean it can be very useful to have a sense of where and when clips aired. Video clips for some stations are sometimes unavailable due to ongoing licensing negotiations.

When do we see results?

Real time reporting updates are provided as coverage airs. The complete report with clips and audience figures follows once every airing has been captured and verified.

Do you report on coverage you didn't produce?

Yes. We monitor and report on any broadcast coverage, whether or not CLC ran the outreach.

Get in touch

Contact us with the story and the date, and we'll tell you what we can track.